Same jobs. Same platform. A storytelling layer that makes the roles feel real before someone applies.
The Opportunity
Choosey already owns the trust of hospitality candidates and employers. foodPEEPS gives that trust a second life. It's not just where people find a job, it's where they see the real people and stories behind the industry Choosey represents.
The shift is simple: from listing roles to telling the stories behind them. Same jobs, same platform, with a storytelling layer that makes every role feel real before someone applies.
By Vertical
Five verticals, five story angles, each one written to fit how that part of the industry actually talks about itself.
Hotels
A Choosey placement, three years on
Follow someone Choosey placed as a doorman who's now running the floor. Real career progression, sourced from Choosey's own candidate history, not a stock photo and a “staff wanted” caption. It's proof a hospitality career actually goes somewhere, and it's proof Choosey is the one who got them there.
Bars & Clubs
A signature night, told by the team behind it
Behind-the-scenes of a sold-out night at a venue Choosey has placed staff into, told by the team, not the job description. It shows the skill it takes to run a room, and it's the exact pitch for the next person Choosey wants that venue to hire.
Restaurants
A chef Choosey placed, talking technique
A chef from Choosey's network on what inspires the menu, why a dish is plated a certain way, what they'd never compromise on. It's a creative outlet as much as a trade, and it's a far stronger case for the next chef Choosey is trying to place than any job ad.
Regional & Caravan Parks
A Choosey candidate who chose regional over metro
Someone Choosey placed regionally, on the lifestyle that made it worth leaving the city. A genuinely different pitch to a metro role, it won't appeal to everyone, and that's exactly what makes it useful: it filters for the right candidate before Choosey even has to.
Hospo, Cross-Venue
A veteran across multiple Choosey placements
Someone who's moved through several venues via Choosey over the years, on what's kept them in the industry. Not tied to one venue type, this is the widest-reach story and the clearest case for Choosey as a long-term career partner, not just a one-off placement.
How We'd Actually Shoot It
Not every story needs the same treatment. Here's a spread from scrappy to premium, worth picking based on which placement is being told and how much time it's worth investing.
Short videos made directly from audience questions and comments. It's the native “reply with video” format that's become huge on TikTok and Reels, with 1.8B+ views on the format alone.
Inspired by Vogue's “73 Questions.” A single continuous shot follows someone through their own space while they answer a run of quick questions.
Fast-cut footage of the person actually working, intercut with to-camera pieces and voiceover. It's the “day in the life” format Indeed itself uses for career storytelling.
The Exchange
The Rollout
A small, bounded first step, not an open-ended commitment. Here's exactly what saying yes looks like.
Choosey picks the vertical and the placement, and gets sign-off from the candidate or client.
foodPEEPS captures the story in whichever format fits: comment-reply, rapid-fire, or in place of work.
Published on foodPEEPS and shared back through Choosey's own channels.
Next Step
Confirm the vertical and client Choosey wants to lead with for August, and foodPEEPS handles production from there.